Lauren graduated in 2018 with a bachelor of science in business marketing and a minor in economics and headed south to Los Angeles to work for IW Group, a leading multicultural advertising agency, as their Experiential Marketing Activator. Her work included projects with Netflix, Westfield and even The White House.
In 2019, Lauren joined Zwift, a private technology company dedicated to making indoor cycling fun, to be their Brand Experience Manager. She planned, managed and executed marketing events around the globe. When COVID-19 shut down these types of promotions, Lauren pivoted back to her agency-roots. From 2020-2021, Lauren helped build Diginuiti, a 100% virtual marketing agency that rescues brands from digital irrelevance. She helped grow the business exponentially and managed a team of four people.
In July 2021, Lauren rejoined Zwift as a Senior Advertising Manager on the Creative Advertising team.
“SOU is a second home to me. I’ll always be grateful to the School of Business and all of my professors for preparing me with the tools I needed to be successful post-graduation, and also instilling the confidence in me to go out and take the world by storm!”